AR Classics: Gideon Gartner on Theory G and sales
byGideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Gartner Magic Quadrant
Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)
byGartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
The Danger is Complacency: the Magic Quadrant and Tech Vendors (Part Six)
byThere is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
Moving The Dot: The Magic Quadrant and Tech Vendors (Part Five)
byRepositioning your ‘dot’ on a Gartner Magic Quadrant does not happen just because you have a great product or service. It takes information, a…
Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)
byIt is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working…
Unleash your inner Sherlock: The Magic Quadrant and Tech Vendors (part three)
byWarning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been…
Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)
byFor a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ)…
Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)
byEven with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary….