Asia’s relationships challenge trans-Atlantic brands

Can brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last few years Mavroidis has been helping clients of Saatchi and Omnicom to put down deeper roots in China, the world’s fastest growing marketing market (Note: Omnicom owns my former employer). Emerging, Read more about Asia’s relationships challenge trans-Atlantic brands[…]

When Bob meets Mr. Zhang, Mr. Tanaka and Mr Kim – Cross-cultural tips for analyst relations in China, Japan and Korea

“How to build business relations in China?” “How to influence a Japanese decision-maker?” “How to source information from Korea?” When working with Chinese, Japanese and Korean industry analysts, these are probably some of the questions you asked yourself – or been asked by colleagues. On July 19th, a cross-cultural coach and trainer will give answer Read more about When Bob meets Mr. Zhang, Mr. Tanaka and Mr Kim – Cross-cultural tips for analyst relations in China, Japan and Korea[…]

Do analysts’ interests reflect ICT markets?

My colleague Ivana Lazovic has been leading some fascinating research to see on which geographies analysts seem to be focusing their work. As you can imagine, it’s sort of question that some analysts won’t give a straight answer to. They might say that their research is global, or that it has no geographical aspect. Luckily, Read more about Do analysts’ interests reflect ICT markets?[…]

Why price doesn’t matter to Gartner

Longhaus has written an interesting article on the closure of Gartner’s consulting business in Australia, which touches on a real interest of mine: price elasticity. I’m drafting something on that, and on the issues of how to negotiate with Gartner on rising prices, for after I return from Forrester’s IT Forum here in Edinburgh. In Read more about Why price doesn’t matter to Gartner[…]

Readership for Analyst Equity breaks a new record

Readership of Analyst Equity continues to grow: March was the first month in which more than 2,500 unique visitors came to the site. In May, you’ve helped set a new record with over 2,700 visitors. By comparison, that’s 40% up on the average readership we had in 2006. Unsurprisingly, the continent with the greatest growth Read more about Readership for Analyst Equity breaks a new record[…]

Aftermath of Gartner’s consulting closedown in Asia Pacific

We broke the news this week that Gartner would close its consulting business in Asia Pacific this week (the research and Japanese businesses are not affected). Now it’s official: 18 people were laid off. The story leaked out to IDG, the parent firm of IDC. Another IDG brand, Computerworld, has this to say… 75 percent Read more about Aftermath of Gartner’s consulting closedown in Asia Pacific[…]

Gartner Consulting to close in Asia Pacific

There’s a strong rumour that Gartner will shut down its consulting division in Asia Pacific and layoff staff. It will probably be announced later this week. This will not include Japan, which is managed autonomously. Staff in Hong Kong and Australia will be hardest hit. At one time Gartner consulting had more than 50 staff Read more about Gartner Consulting to close in Asia Pacific[…]

Motorola, NEC, Verizon and Nortel score well in Asia Pacific Index

Motorola is the clear winner in our Asia Pacific Index. The chart on the right compares the profile of some of the leading technology brands in influential analyst research. Motorola is one of the top 20 worldwide, but is seventh in Asia: a big improvement. Firms to the right hand side of the diagonal line Read more about Motorola, NEC, Verizon and Nortel score well in Asia Pacific Index[…]

Most of the global top six fail to get into APac analysts’ top 12

Many of the world’s leading technology brands suffer from a big credibility gap in Asia — one of the fastest growing technology and telecoms markets. This week we’ve completed work on the Lighthouse Asia Pacific Index, which is a service for clients in that region that ranks the leading technology vendors according to their profile Read more about Most of the global top six fail to get into APac analysts’ top 12[…]

Most of the global top six fail to get into APac analysts’ top 12

Many of the world’s leading technology brands suffer from a big credibility gap in Asia — one of the fastest growing technology and telecoms markets. This week we’ve completed work on the Lighthouse Asia Pacific Index, which is a service for clients in that region that ranks the leading technology vendors according to their profile Read more about Most of the global top six fail to get into APac analysts’ top 12[…]

Building Blocks for a World-class Analyst Relations Programme

Developing a competitive and effective Analyst Relations programme is an absolute necessity for all firms today that are selling organizations valuable technology, communications or services. Firms not only need to communicate effectively with global and regional analysts but also continuously need to monitor the progress, and the RoI, of their analyst relations programs. All this Read more about Building Blocks for a World-class Analyst Relations Programme[…]

Longhaus: what’s the difference with open source analysis?

Sam Higgins has written an article evaluating OSA, a project on open source and alternative analysis, in the new issue of Longview, the newsletter of Australian analyst firm Longhaus. Higgins stresses the need of analysis to be set in context, and how services are often needed to make research useable. When considering the role of Read more about Longhaus: what’s the difference with open source analysis?[…]