Clearing up after the financial storm after the last weeks, we see a rather different world economy. After the stock and currency revaluations, only 36 of the 100 firms with the largest market capitalisation have headquarters in the US. In Europe there are 48. Despite (or perhaps because of) the huge volume of US dollars…
Barbara French, a savvy follower of the analyst industry, notes that the expansion of US analyst firms into China is unlikely to produce meaningful influence on technology purchasing there – but does boost the analysts’ credibility with US vendor clients. However, Barbara suggests that these analysts could start to influence buying in China: “Monitoring decision-makers…
The reality of the credit crisis and the potential for an economic downturn is a hugely important dynamic in our market. Lighthouse is proposing holding a seminar in May to share and discuss various aspects of the situation and tactics that will help minimise the potential AR impact. What should your new AR Modus Operandii…
It’s probably going to be a great year, with new challenges, for analyst relations professionals. While United States businesspeople may be able to produce a recession by acting out their fears, world markets have performed well in 2007. Almost every major stock exchange rose in dollar terms, with the exception of Japan. Growth was especially…
Can brands survive in emerging markets? Today I’ve been hearing how Katerina Mavroidis, the Beijing-based global brand strategist, answers that question. For the last few years Mavroidis has been helping clients of Saatchi and Omnicom to put down deeper roots in China, the world’s fastest growing marketing market (Note: Omnicom owns my former employer). Emerging,…
“How to build business relations in China?” “How to influence a Japanese decision-maker?” “How to source information from Korea?” When working with Chinese, Japanese and Korean industry analysts, these are probably some of the questions you asked yourself – or been asked by colleagues. On July 19th, a cross-cultural coach and trainer will give answer…
My colleague Ivana Lazovic has been leading some fascinating research to see on which geographies analysts seem to be focusing their work. As you can imagine, it’s sort of question that some analysts won’t give a straight answer to. They might say that their research is global, or that it has no geographical aspect. Luckily,…
Longhaus has written an interesting article on the closure of Gartner’s consulting business in Australia, which touches on a real interest of mine: price elasticity. I’m drafting something on that, and on the issues of how to negotiate with Gartner on rising prices, for after I return from Forrester’s IT Forum here in Edinburgh. In…