How to take a brand equity approach to analyst value
If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s…
Research
Turning technical legitimacy into market action
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD…
IoT is not technology, but vision
Our recent article on IoT prompted a rejoinder from Saverio Romeo, Chief Research Officer at Beecham Research and visiting fellow at the Birkbeck Centre…
IoT analysts: focus, but look for new market opportunities
Analysts and advisors following the Internet of Things (IoT) see many aspects to the sector’s massive underlying growth opportunity. We’ve taken a look at…
Kea Company doubles European team
January 19 2016, London — Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel,…
Rajdev & Valahu spark discussion on research futures
Naveeen Rajdev from Wipro and Allan Valahu from Accenture gave their views on new and old forms of influence to Phil Fersht in the…
How to use the Analyst Sales Impact Matrix
The Analyst Sales Impact Matrix is one of the most-requested custom analyses produced by our Analyst Value Survey. Over the years, the AVS has gathered…
Guest Post: Digital research shows AR’s tight connections
The Analyst Relations Forum on Twitter It is now relatively common that conversations happening at events can be captured on Social Networking Sites such…
When failures are not really failures: the parable of WiBro
One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have…
How can analysts and research directors work well together?
Yesterday Professor Susan E. Murphy, an internationally-respected leadership expert at Edinburgh University, gave a talk about how researchers are grown. The balance between finding mentors and working…
Efrem Mallach on 40 years in and around the analyst industry
In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry…
27 things no-one tells new researchers
What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know…