One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have limited commercial adoption. A great example of that is WiBro, a portable internet service launched commercially in Korea after a national R&D programme. It supported video-on-demand, video telephony and broadcasting in…
Yesterday Professor Susan E. Murphy, an internationally-respected leadership expert at Edinburgh University, gave a talk about how researchers are grown. The balance between finding mentors and working with supervisors is a key challenge for researchers of all fields, from industry specialists like analysts, through think tank members and on to hard-core academics. Few analysts have the time to…
In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with technology researchers. The university is Europe’s largest centre for IT research. Efrem’s second job was in Honeywell; he ended up as a manager of competitive analysis. In…
What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more guidance on ethical questions and commercial relationships at some research firms than on doing the research itself. Here are 20 of suggestions, which I noted down…
The two academics leading research internationally into analyst relations have agreed to host a workshop at the Analyst Relations Forum. Professor Neil Pollock (pictured above, on the left) and Dr Gian Marco Campagnolo have this to say about the interactive workshop they will facilitate, which shall aim to identify the top training needs of analyst relations professionals. The AR community has…
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
I’m one of the co-authors of a new guide to best practices for LinkedIn which has been published this week by B2B Marketing. As you might imagine, I’m especially interested in the way that LinkedIn is being used for research by industry analysts and product managers. That’s what my contribution to the guide focusses on,…
Gartner, Forrester and most other analyst firms are getting increasingly open about their research schedules. This is good news for strategic AR managers, but a dangerous and disorienting temptation for amateurs. By publishing their research schedules, analyst firms are able to set their clients’ expectations, increase the pressure on analysts to deliver on time and…