One of the biggest challenges, for both analysts and vendors, is when valuable technologies are mistakenly considered to be total failures if they have limited commercial adoption. A great example
Yesterday Professor Susan E. Murphy, an internationally-respected leadership expert at Edinburgh University, gave a talk about how researchers are grown. The balance between finding mentors and working with supervisors is a key challenge
In a discussion at the Informatics Forum at the University of Edinburgh on September 19, Efrem Mallach outlined his 40 years in the industry to a seminar room crowded with
What are some of the things that the best researchers learn, yet some professionals never find out? What do new business researchers need to know about doing an analysis? There’s more
The two academics leading research internationally into analyst relations have agreed to host a workshop at the Analyst Relations Forum. Professor Neil Pollock (pictured above, on the left) and Dr Gian Marco
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing
I’m one of the co-authors of a new guide to best practices for LinkedIn which has been published this week by B2B Marketing. As you might imagine, I’m especially interested
Gartner, Forrester and most other analyst firms are getting increasingly open about their research schedules. This is good news for strategic AR managers, but a dangerous and disorienting temptation for
