Edinburgh academics to host Forum workshop on AR training

The two academics leading research internationally into analyst relations have agreed to host a workshop at the Analyst Relations Forum. Professor Neil Pollock (pictured above, on the left) and Dr Gian Marco Campagnolo have this to say about the interactive workshop they will facilitate, which shall aim to identify the top training needs of analyst relations professionals.

The AR community has had renewed interest in certified AR expertise recently with several members completing available certification tests. This has highlighted the need to update the discussion around AR training, expand the range and ensure it is relevant to today’s AR community and market needs. The AR community is exploring how to partner with the University of Edinburgh concerning the Certification programme required update. Join our  brainstorming on AR training needs facilitated by University of Edinburgh training design experts. You will be invited to name the most important aspects that an AR training programme should cover.

Neil Pollock is a Professor of Innovation at the University of Edinburgh Business School and has been studying industry analysts and their influence on processes of innovation within the information technology sector for nearly ten years. He is currently writing a book about this form of expertise and what it means for technology vendors and adopters alike (see his recent contribution to the IIAR blog (http://analystrelations.org/author/pollockneil/)

Gian Marco Campagnolo is Lecturer in Science, Technology & Innovation Studies at Edinburgh University. His  research examines user-developer and client-consultant interactions. Watch 1 minute video here: http://moourl.com/70t1x. His research covered IT markets in industrial (air-traffic control & automotive sector) and public sector in five different countries (Norway, Sweden, Poland, Italy, UK and France). He is an award winning training developer and regular invited speaker at eSkills for Jobs, the European Commission initiative to tackle ICT skills provision in Europe.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

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  1. February 17, 2015, 5:20 pm

    […] me thinking about the session at the forum about AR certification, run by John’s colleague Neil Pollock, and the realisation that there’s no certification or independent training […]