Our recent article on IoT prompted a rejoinder from Saverio Romeo, Chief Research Officer at Beecham Research and visiting fellow at the Birkbeck Centre for Innovation Management Research at the University of London.
I do not see the Internet of Things as a technology. I see the Internet of Things as vision and the implementation of that vision requires several and different types of technologies. Therefore, by definition, it is a collaborative environment, multi-disciplinary in nature. I struggle to associate the word “marketplace” with the Internet of Things. The marketplace often is associated to a set of similar technologies, to a product, to a solution. In the IoT, we look about the transformation of spaces and contexts through the collaboration and integration among technologies, products, and solutions. There are many market places under the industrial internet of things solutions umbrella. For the same reason, I do not believe in unique leaderships and, consequently, strong competition. The real advantage is being able to build ecosystem of players flexible enough to move in different contexts and spaces.
In light of this, here some comments on the articles.
- 1) “Focus on the basics and continue to grow”. Yes, but, which are the basics? There are different basics depending on the context in which you operate. Do we mean start to deploy a small number of devices and then grow the number of devices? I would also add “focus on requirement-led basics, design, analyse, and, then, maybe continue to grow”. It really depends on the context. There is not one rule for everything. There are millions of context-based rules.
- 2) I have not really seen Motorola and Blackberry trying to do IoT. Talking about failures is unfair. The IoT is complex. It is not a plug and play story as has been described sometimes.
- 3) Integration is a key word in the IoT. We do IoT if we do integration and if we do partnerships. Otherwise, we do not do the IoT. A bit like security, it should be by-design otherwise we are creating hackable solutions.
- 4) I agree with geographical diversification, but there is also geographic harmonization. There are some IoT solutions strongly local and domestic. There are some others global by definition. China is a big opportunity. No doubt about that, but the opportunity is everywhere because of the IoT objectives: transforming spaces and contexts for making them more efficient, cost-effective and resource-effective.