Why price doesn’t matter to Gartner

Longhaus has written an interesting article on the closure of Gartner’s consulting business in Australia, which touches on a real interest of mine: price elasticity.

I’m drafting something on that, and on the issues of how to negotiate with Gartner on rising prices, for after I return from Forrester’s IT Forum here in Edinburgh. In the meanwhile, please check out the Longhaus article.

Brisbane consulting company calls it a day – why price doesn’t matter to Gartner

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.