Connecting analyst relations to corporate reputation
byHow should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate…
5. Leverage Reputation
Can a single technology reporter impact business value of technology companies?
byA hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which…
Are analysts too cool for school?
byOne of the most stressful events for analyst relations managers is working out what to do when analysts attack. This is a topic we’ve…
Forrester continues to warn AR away from alignment with sales
byOur concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that,…
Western firms struggle to meet Arab demand for analysis
byThe last twelve months have been an especially exciting time for technology across the Arab world. There is increasing, and unsatisfied, demand for analyst…
Why has mainstream PR stopped growing?
byThe PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006…
‘Optimize’ ranks the analysts, fails math test
byCMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This…
Reputation Management, a view from the University of Zurich
byWe can recommend readers look at Reputation Constitution, Issues Monitoring and Issues Management in Media Society (published by the University of Zurich). Pleon, the…