CMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This is what they say — add up the numbers with me.
“A full 73% of more than 1,000 Optimize readers surveyed ranked Gartner as the most-influential analyst firm. Competitors lagged significantly: Forrester ranked second (37%), followed by Yankee Group (22%), IDC (21%), AMR (11%), and all others (3%).”
It add up to a total of 167%, reflecting a ‘special feature’ of Optimize’s research: multiple responses were allowed. Methodologically, this is mistaken. If one CIO is influenced by four analyst firms and another by only one, then their influence is not the same.