Can a single technology reporter impact business value of technology companies?
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which…
5. Leverage Reputation
Are analysts too cool for school?
One of the most stressful events for analyst relations managers is working out what to do when analysts attack. This is a topic we’ve…
Forrester continues to warn AR away from alignment with sales
Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that,…
Western firms struggle to meet Arab demand for analysis
The last twelve months have been an especially exciting time for technology across the Arab world. There is increasing, and unsatisfied, demand for analyst…
Why has mainstream PR stopped growing?
The PR industry has stopped growing. The annual PR Consultants Analysis, which reviews the top 1000 PR consultancies, is an annual study whose 2006…
‘Optimize’ ranks the analysts, fails math test
CMP’s magazine for CIOs, Optimize, has surveyed its readers and concluded that most of them find Gartner to be the most influential firm. This…
Reputation Management, a view from the University of Zurich
We can recommend readers look at Reputation Constitution, Issues Monitoring and Issues Management in Media Society (published by the University of Zurich). Pleon, the…