Is sustainable business selfish or altruistic?
Providers of ‘Green’ solutions can build momentum by focussing on the present and future economic benefits of sustainability when speaking with business people, but…
5. Leverage Reputation
NDAs mislead, slow, weaken and pressure analyst relationships
Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Most AR professionals feel that their impact is almost…
Gartner & AMR, but in the end its still organic growth vs. the Analyst Cycle
Praise goes to the IIAR for breaking the news (to me, at least) of Gartner’s purchase of AMR Research. The AR institute posted the…
Gartner is moving into a premium niche
The discussion in last week’s webinar focussed on the idea that Gartner’s response to the temporary decline in its market has been to cut…
Analysts as bloggers: three sides to a triangle
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts…
AR Classics: Can freemium research be better than free?
The growth of free and freemium analyst research is a fascinating development. In a way, it’s an acceleration of what we’ve seen in the…
Influencer relations needs action research to look beyond the left-overs
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges…
Lighthouse hosts ‘Reputation & Green IT’ roundtable with Wally Katz
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top…
Assessing technology brands’ reputation among industry analysts
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business…
Ovum at the tipping point?
Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which…
Bloggers vs. Analysts: opening a discussion
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to…
Connecting analyst relations to corporate reputation
How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate…