Equipping Sales for the MQ Effect: the Magic Quadrant and Tech Vendors (Part Seven)

Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales opportunity while denying other vendors even

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Sales Enablement Webinar: Starting to Enable Sales

Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and SageCircle co-founder Dave Eckert go in-depth on

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Like Pike Place? Influencer marketing needs to be more entertaining?

No story can be instrumental unless it is first and foremost entertaining. That’s the message I took away from a conference held by the Creativity Marketing Centre (@CreativityMktg) at ESCP Europe

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Slidecast: How integrated marketing communications can save public relations

“Integrating PR” is the title of a presentation I’ve just uploaded to slideshare. Subtitled “How integrated marketing communications can save public relations” it outlines the opportunities for public relations, the obstacles

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Mid-size analyst upstarts are creating value faster

One of the surprises in the 2013 Analyst Value Survey was the rapid improvement by a number of mid-sized analyst firms. Many users of analyst services tell us they are

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Guest post: Hypatia’s tough love for AR pros

As we mentioned earlier this month, Leslie Ament has some blunt comments about what AR people need to know, both about analysts in general and about Hypatia Research Group specifically. Many

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SageCircle joins Kea Company

On March 3rd 2014, Kea Company announced its purchase of SageCircle. It’s great news for the analyst relations profession, and I am excited that Dave Eckert will be joining our

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Llorente y Cuenca’s Jorge Cachinero on reputational freefall

Jorge Cachinero, group senior director at one of Europe’s leading communications consultancies, made some interesting comments today during an Instituto de Empresa talk. Alongside a dozen years teaching at IE, at Llorente

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