Analysts as bloggers: three sides to a triangle
Merv Adrian, the former Forrester analyst who recently founded IT Market Strategy, has produced a useful summary of some of the discussion about analysts…
5. Leverage Reputation
Can research be better than free?
The growth of free research is an absolutely fascinating development. In a way, it’s an acceleration of what we’ve seen in the analyst industry,…
Influencer relations needs action research to look beyond the left-overs
Analyst relations professionals increasingly find themselves discussing influencer relations. Don Bulmer uses a nice definition: a systematic way to identify, measure and build bridges…
Lighthouse hosts ‘Reputation & Green IT’ roundtable with Wally Katz
Lighthouse’s roundtable discussion is about how Green IT fits into the way that analysts (and other stakeholders) evaluate the brand positions and CSR strategies of top…
Assessing technology brands’ reputation among industry analysts
In today’s cautious high technology industry, industry analysts’ recommendations affect half of IT and telecom purchases by businesses. Tomorrow I’ll be at Manchester Business…
Ovum at the tipping point?
Is Ovum, one of the most successful European-headquartered analyst firms, at a tipping point? Its new owners, Datamonitor, have a few months in which…
Bloggers vs. Analysts: opening a discussion
We have recently raised the issue of how to relate to analysts who are bloggers with a few of our peers. We wanted to…
Connecting analyst relations to corporate reputation
How should analyst relations relate to top executives’ growing concern about corporate reputation? Corporations have supported the establishment of research centres focussed on corporate…
Can a single technology reporter impact business value of technology companies?
A hat-tip goes to Rob Hilsen for pointing out “The Value of Quality”, a recent study out of USC’s Marshall School of Business which…
Are analysts too cool for school?
One of the most stressful events for analyst relations managers is working out what to do when analysts attack. This is a topic we’ve…
Forrester continues to warn AR away from alignment with sales
Our concerns about the evenness of role-based research are deepened by Forrester’s latest AR research AR’s Graveyard: Unmet Sales Commitments. Forrester’s guidance is that,…
Western firms struggle to meet Arab demand for analysis
The last twelve months have been an especially exciting time for technology across the Arab world. There is increasing, and unsatisfied, demand for analyst…