5. Leverage Reputation

NelsonHall’s John Willmott on how analyst firms should respond to users’ changing needs

NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research.

For some of the same reasons my colleagues and reviewed in the B2Buyology research, John’s colleagues have found the opportunity to help their clients make better decisions by using their time more strategically. The key to that is a new technology platform that allows people to find more relevant research more easily. John explains more in this 12-minute podcast:-

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

There are 2 comments on this post
  1. Guest Post: Digital research shows AR’s tight connections | Influencer Relations | Analyst Relations | Edited by Duncan Chapple
    October 30, 2014, 8:11 am

    […] analyst relations are more connected with analyst companies like Forrester, Gartner and NelsonHall (@bpoinsight) rather than to individual analysts (e.g. Sarah Burnett). This is unusual as in Twitter […]

  2. Announcing the ten outstandingly-valuable services analysts | Influencer Relations | Edited by Duncan Chapple | Analyst Relations
    January 19, 2015, 9:56 pm

    […] NelsonHall has a much stronger position on the services side than on cloud. Fascinatingly, for a European-headquartered firm, it now has more users in North America than in Europe. […]

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