NelsonHall’s built an astonishingly strong reputation over more than a decade of research into BPO and strategic sourcing. At the AR Forum on October 3rd, John gave a case study presentation to show how they are responding to the challenge of changes in the way that users are consuming research.
For some of the same reasons my colleagues and reviewed in the B2Buyology research, John’s colleagues have found the opportunity to help their clients make better decisions by using their time more strategically. The key to that is a new technology platform that allows people to find more relevant research more easily. John explains more in this 12-minute podcast:-
[…] analyst relations are more connected with analyst companies like Forrester, Gartner and NelsonHall (@bpoinsight) rather than to individual analysts (e.g. Sarah Burnett). This is unusual as in Twitter […]
[…] NelsonHall has a much stronger position on the services side than on cloud. Fascinatingly, for a European-headquartered firm, it now has more users in North America than in Europe. […]