Register now for Thursday webinar with Andrew Reed & Robin Schaffer on Sales Enablement

Following our previous webinar which offered an excellent introduction into the what and why of Sales Enablement, we had a call with Robin Schaffer, Analyst Relations professional at NICE Systems, and Andrew Reed, previously an AR leader at IBM and now at Kea Company, to discuss our next webinar. The initial thought was that we wanted to cover the planning and execution of a good Sales Enablement programme. However, it didn’t take long to realise that this was a topic that is too complex to cover in just one webinar. Therefore are very pleased to announce that Kea Company will be hosting a series of three webinars together with Andrew and Robin! Thursday May 15, we’ll be hosting the first one, which will cover starting your Sales Enablement and how to help Sales at a basic level.


Both Andrew and Robin come well equipped with their fair share of experience and war stories. Andrew has spent over 18 years in corporate communications and marketing, including 6 years at FileNet, where he led the Analyst Relations programme. After IBM’s acquisition of FileNet, Mr. Reed was instrumental in managing their Analyst Relations programme for enterprise content management, successfully maintaining leadership positions in key signature research reports.


Robin has over 22 years of strategic marketing communications and product marketing experience at AT&T and, since 2004, at NICE Systems. She has brought a strategic, customer-experience focus to Analyst Relations at NICE Systems. Over the course of the last two years, she has developed a Sales Enablement programme and has been actively engaged with over 30 of the deals of the NICE sales force since february.


Follow Robin on Twitter: @robinjs19
Follow Andrew on Twitter: @andrewreed32
Follow the AR Forum on Twitter: @ARForum


The webinar will take place on Thursday May 15 at 8am Pacific time, 11am Eastern time, 4pm UK time and 17h Central European Summer Time.
A recording will be made available in the Analyst Relations Forum LinkedIn group.


To request your seat, join the Analyst Relations Forum group on LinkedIn and comment on the post or get in touch with Thom Erbé on
Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.