On Thursday April 24 (yes, next Thursday) I’ll be posting an amazing discussion with Bram Weerts and Dave Eckert on sales enablement. Developing a relationship between Analyst Relations and Sales
On Thursday 15 May Kea Company will be running an intensive AR master class in one of the French capital’s most beautiful buildings. Our Paris campus is in Le Centorial, the former
As part of the early stage preparation for the AR Forum 2014, Duncan and I reached out to a select group of renowned Analyst Relations professionals, to ask them to
Over the next few months we’re running a survey to see what topics you’d like to discuss at the AR Forum. During April, May and June we’re running a series
After the first call of its international advisory council, the Forum website is up. On the site you can see the plan for the day, get a link to the
The 2014 AR Forum must focus on building and measuring sales enablement. According to early responses to the AR Forum survey, members of our international advisory council to the AR
Analyst Relations professionals are under pressure to deliver real business value. Though we are all intrinsically motivated to deliver value, what does business value really mean for AR? What does
Thom Erbé and I met yesterday to get the ball rolling for the 2014 AR Forum in September. We’re starting earlier than last year in order to consult more widely
