Developing valuable relationships by understanding analysts attitudes and needs
On Thursday April 24 (yes, next Thursday) I’ll be posting an amazing discussion with Bram Weerts and Dave Eckert on sales enablement. Developing a relationship between Analyst Relations and Sales is a complex endeavour that requires AR teams to develop support from both AR’s sponsors and Sales leadership. This Kea Company webinar will provide you…
On Thursday 15 May Kea Company will be running an intensive AR master class in one of the French capital’s most beautiful buildings. Our Paris campus is in Le Centorial, the former headquarters of Credit Agricole, France’s top retail bank. The inspiring building is home to Paris Fashion Week and to EDHEC, the elite business school which lending…
As part of the early stage preparation for the AR Forum 2014, Duncan and I reached out to a select group of renowned Analyst Relations professionals, to ask them to be part of the International Advisory Council (IAC) and to help Kea Company organise the annual Forum. On Wednesday, March 26th, we hosted the first…
Over the next few months we’re running a survey to see what topics you’d like to discuss at the AR Forum. During April, May and June we’re running a series of Coffee Talks to ask leading AR professionals how they’ve progressed in the profession, and what they are interested in discussing at the AR Forum….
After the first call of its international advisory council, the Forum website is up. On the site you can see the plan for the day, get a link to the survey we’re using to develop the agenda, see the advisory board members and find our recommended hotels. The event will be a two-day event, with…
The 2014 AR Forum must focus on building and measuring sales enablement. According to early responses to the AR Forum survey, members of our international advisory council to the AR Forum say that the partnership between AR and sales is the priority for AR professionals. The council members are from some of the most respected…
Analyst Relations professionals are under pressure to deliver real business value. Though we are all intrinsically motivated to deliver value, what does business value really mean for AR? What does the business expect? How do we meet and exceed those expectations? That’s the focus of the 2014 Analyst Relations Forum, which will centre on the…
Thom Erbé and I met yesterday to get the ball rolling for the 2014 AR Forum in September. We’re starting earlier than last year in order to consult more widely about the agenda for the event. The first part of that involves appointing an international advisory council. Several leading AR professionals are being approached to…