In this one-hour video, three experts on getting the best value from analyst firms share their tips, and give insight into the realities for analysts firms and their customers. In
Analysts have a huge challenge in explaining technology markets, and in particular why it is that the customer isn’t always right, because high tech markets don’t work in common sense
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing
After a decade under the name ‘Analyst Equity’, it is relaunching as InfluencerRelations.com. Over the last year the readership doubled and, because the new title more accurately describes what the
Views of influencerrelations.com increased by 94% over the last year. More than anything else, our Analyst Value Survey contributed to the almost doubling of the readership, and to over 5,000
Companies in many markets are able to accelerate their sales pipeline and improve their sales conversion rates by ensuring that influencer relations professionals are enabling their sales teams. That was
This year, MediaTek Inc (2454:TT) inaugurated its Industry Analyst Relations department, appointing Kristin Taylor as Vice President. In this new role, Taylor reports to the Chief Marketing Officer, a direct
On November 14, Ian Scott and I introduced the Analyst Value Index (slides here) to a select group of around a dozen of the world’s largest IT, telecoms and services
