Developing valuable relationships by understanding analysts attitudes and needs
Kea Company is helping our London home, Somerset House, to host a special event during Global Entrepreneurship Week. We have partnered with other entrepreneurial tenants, including Brand Gathering and School for Startups who are organising the event, to unite and offer our advice to budding entrepreneurs and new business owners. Tickets for the event sold out in…
In three weeks over 3,000 people used the results of the 2013 Analyst Value Survey results to understand which analysts firms are delivering increasing value. From the initial findings, posted at http://www.slideshare.net/dchapple, a lot of questions have arisen. Most importantly, what does the survey suggest that buyers of analyst services, and analyst firms themselves, should…
Services giant CSC is looking for a principal to join its analyst relations team to lead Industries & Offerings. The firm takes AR seriously: the team is high-profile and respected enough to report to a direct report of the CEO. The firm is looking for next generation AR, someone who really gets both of this…
At the AR Forum on October 3rd I presented the summary results from the most recent Analyst Value Survey. It’s the only longitudinal survey about analyst influence, and both the results and the reaction to them are fascinating. Last year’s survey provoked a long discussion (indeed, one that continues), especially about this chart on analysts’ media…
The Analyst Relations Forum on October 3rd was much more successful than I expected. Forty of the most qualified analyst relations professionals from the US and Europe attended, with others joining online. The three outstanding moments for me were: – The keynote introduction by Yash Khanna from TCS. Yash was very brave to take on…
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 26 minute recording, you can hear David explain what an effective sales enablement process…
Okay… so here’s the agenda for the AR Forum on October 3rd. It’s going to be an amazing event, and attendance will be right up to the limit for the room. It might get a bit close, so leave your ties at home guys! 08:45 Registration and coffee 09:15 Introduction Duncan Chapple on why we made this…
Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two analyst relations consultancies, Kensington Group and Lighthouse AR, before joining Kea Company…