Influencer Insights podcast: Luxoft leverages AR as force muliplier for success
For this Influencer Insights podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified outreach…
Develop AR
Developing valuable relationships by understanding analysts attitudes and needs
Four psychological strategies for analyst relations
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing…
Using psychology to make the right impression in analyst-vendor briefings
Would you like to make sure that you and your colleagues are making the right impression in analyst-vendor briefings? We’ve just completed a scientific…
Michael Wolf and Scott Santucci on new Kea podcast
Michael Wolf, former VP of Research at Gigaom, and former Forrester analyst Scott Santucci, join us on our new Influencer Insights Podcast to discuss the two…
Software CEO: Don’t hire the analysts until they clean up
Writing on the Influencer Relations website, a veteran software CEO has appealed for industry analysts to clean up conflicts of interest, and for customers to…
Pitches fail because of misunderstanding and distrust
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
How to slip up your pitch to analysts
Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though…
Seven mistakes that kill pitches to analysts
As part of our Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when…
These twenty posts boosted our readership 56%
Readership of this site doubled in 2013, largely because of the Analyst Value Survey (AVS). Since renaming the site as Influencer Relations at the…
AR Classics: Ed Gyurko on How to Impress Industry Analysts (2001)
When Ed Gyurko first approached industry analysts as a marketer for the technology company he then worked for, he did it all wrong. He…
Guest post: Karin Nauth Shelley on The Trusted Advisor
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the…
Pitching to analysts is a dance around categories
The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations that are more or…