Jon Reed of Diginomica spoke with us about how Diginomica is taking a fresh approach to enterprise tech analysis.
This podcast is the first in a series in which we highlight new IT research initiatives. We want to get to the bottom of what the founders of these new firms perceive to be their future, and what value they bring to the end-user. We were joined by Jon Reed of Diginomica. Diginomica was started in 2013 when five veteran enterprise bloggers decided it was time to presents a new approach to enterprise analysis and storytelling. No PR, no content marketing, but as they put it – “We are in the business of buyer engagement”.
Podcast:
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Jon Reed |
Further reading:
- Why enterprise buyers trust influencers – new research – Jon Reed
- The Trust Cycle – Are you Developing or Eroding Trust? – Hank Barnes
- Podcast: The New Industry Analysts – Kea Company
Do you have a suggestion on what we should cover next month, please let us know!
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[…] discussions, including this podcast interview I did with Kea Company on informed buyers and how diginomica fits into the blogger/analyst/journalist blur that buyers find alternately useful and […]