“Deal-Maker or Breaker” is over& Other Harsh AR Truths
2014 has been the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker”…
On Research Firms
Coffee Talk with Sanchit Vir Gogia
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory…
Talk to the Analyst: The Magic Quadrant and Tech Vendors (Part Four)
It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working…
Coffee Talk with Dr. Efrem Mallach
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of…
Announcing the 10 Outstandingly-Valuable Services Analysts
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental.
Coffee Talk with Michael Myers
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his…
Did Apple and IBM Know Which Analysts Could Trash Share Prices? Do You?
You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply…
How Services Analysts Became Major Telecoms Influencers
Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s…
Don’t Panic if your Competitor Hires Your Gartner Analyst
Gartner’s French Caldwell retired last month; this week he joins MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when…
Unleash your inner Sherlock: The Magic Quadrant and Tech Vendors (part three)
Warning: Homework ahead! It is critical for AR to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been…
Three Common Mistakes: the Magic Quadrant and Tech Vendors (part two)
For a variety of reasons, communications and IT vendor Analyst Relations and executives make a number of mistakes concerning the Gartner Magic Quadrant (MQ)…
Magic Quadrant: Don’t Obsess, Don’t Ignore (part one)
Even with a host of blogs and other forms of social media, Gartner’s Magic Quadrant remains the IT market’s most highly visible piece of commentary….