Not to long ago the IT research industry was shocked by the sudden demise of one of the best known technology blogs and research firms, Gigaom and Gigaom Research. What went wrong? What are the implications for the freemium business model? And perhaps most importantly, what lessons are to be learned?

For this Influencer Insights podcast we’ve invited some of the most knowledge people on this subject to share their insights: Charlene Li, CEO of Altimeter Group and one of the champions of Freemium, Michael Wolf, VP of Gigaom Pro January 2009 – November 2012, and finally Stowe Boyd, Lead Researcher of Gigaom Research November 2012 – March 2015.

Podcast:

Further Reading:

• Gigaom: The Life and Death of a Venture Funded Media Startup by Michael Wolf
• What was working at Gigaom Research by Stowe Boyd
• What Gigaom’s closure means for DCG/Constellation alliance by Duncan Chapple

Do you have a suggestion on what we should cover next month, please let us know!
Subscribe to our podcast on iTunes or Stitcher!

Ready for more? Subscribe to Kea Company’s Influencer Insights

Join thousands of peers and get Kea Company’s latest blogs, podcasts and downloadable content straight to your inbox. Enter your email address below:

Error: Contact form not found.