The 10 Segments
The 10 SegmentsThe Analyst Value Survey asked almost 1,000 users of analyst research and advisory services to rate the firms they worked with. We used hierarchical clustering to organise these similar firms into groups. There are several firms in each cluster. Below, we give indicative examples of the firms in each cluster. A fuller list is in the SageNote.
Global Leaders
These firms, including Gartner, Forrester, and IDC, hold broad market coverage with high influence ratings. With independence scores of 3.7/5, they set industry standards through research frameworks like Magic Quadrant and Wave. Their research informs major technology purchase decisions.
Big Four Advisory
Deloitte, KPMG, EY, and PwC combine research capabilities with professional services. Their independence rating of 3.0/5 reflects this integrated model. Their strength lies in connecting research insights to implementation expertise.
IT Services Specialists
Firms like HFS Research, ISG, and Everest Group focus on service delivery and operations. They maintain a 3.3/5 independence rating. These firms provide deep operational insights into IT services markets and delivery models.
Digital Transformation Advisors
Firms like 451 Research and Omdia concentrate on technology-driven change. With 3.6/5 independence ratings, they guide strategic transformation through market analysis and advisory services.
Tech Market Intelligence
Firms like TechInsights (previously Strategy Analytics) and ABI Research excel in data-driven analysis. Their 3.8/5 independence rating supports trusted market sizing and forecasting services across technology sectors.
Regional Specialists
European firms like PAC and TechMarketView bring geographic focus to their analysis. A 3.5/5 independence rating combines with strong local market expertise to serve specific regions.
Financial Services Experts
Firms like Datos Insights and Celent maintain deep banking and insurance sector knowledge. Their 3.9/5 independence rating reflects specialized financial services expertise.
Boutique Tech Analysts
Firms like RedMonk and Constellation Research showcase niche technology focus areas. Their 4.2/5 independence rating tops the industry, backed by deep specialized knowledge.
Emerging Digital Advisors
Firms like Digital Clarity Group and CCS Insight business study digital strategy and transformation. A 3.2/5 independence rating pairs with insights into digital business models.
Specialized Research Providers
Firms like Info-Tech and EMA deliver technical domain expertise. Their 3.4/5 independence rating supports practical implementation guidance for specific technologies.
Market Dynamics
Research shows firm size correlates with influence but often inversely with independence ratings. Research services generate core revenue across segments, while geographic coverage varies by firm type. Financial services leads all vertical market coverage.
Strategic Implications
Organizations gain most value by engaging multiple analyst segments. Independence ratings guide how to weigh different perspectives. Specialized expertise works best alongside broader market coverage. Implementation support connects strategy to execution.
The complete SageNote offers a detailed analysis of each segment plus frameworks for strategic planning, engagement optimization, and value maximization.
