Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for analyst relations excellence have been created by hyperscalers (AWS, Google, Microsoft) and telecoms leaders (Cisco, Ericsson, Nokia, Samsung). The results are shown by the Analyst Advocacy Study, the twenty-year survey of industry analysts.
Announcing the 2022 SageCircle Awards
Each year SageCircle researcher Ian Scott uses analysts’ responses to calculate which AR teams are most effective at winning analyst advocacy. Dr Teea Palo, co-director of the Analyst Observatory at the University of Edinburgh Business School, then interviews these analysts to better understand how their and clients’ needs are changing. Their study has found that the hyperscalers and telecoms leaders have overtaken traditional IT software and services leaders such as HPE, IBM, Oracle, SAP and TCS.
Register here
The awards reflect the ‘big five’ attributes that shift analyst perception and an overall championship that integrates them.
Best AR Team – which AR team do analysts think provides the best service to them.
Customer’ Favourite – who analysts hear their own customers speak most favourably about.
Biggest Improver – who analysts think has improved their offering most in recent times.
Analyst Advocacy – who analysts would personally recommend.
Industry Leader – who analysts think is setting the standard within their?industry.
Overall Champion – against all criteria, who do analysts score highest?

We look forward to hosting you at the event!
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