Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts?
In this free, live webinar you can hear:
– Hannah Hayes, fintech analyst relations veteran and Forrester alumna.
– Daniel Lowther, head of fintech at CCgroup, a B2B tech PR and marketing agency, headquartered in London, that trades on its deep specialist knowledge of fintech and three other tech sectors.
– Duncan Chapple, co-director of the Analyst Observatory at the University of Edinburgh Business School and Head of Analyst Relations at CCgroup. On February 20th, the Observatory is releasing new results from its Analyst Value Survey to spotlight the firms most used by fintech professionals.
In this free, live webinar you can hear:
– Analyst industry insider Hannah Hayes (@hannahakabelle) will join the webinar, combining her insights as AR director for a leading fintech, Tradeshift, with her vast experience at Forrester and other industry players.
– Daniel Lowther, head of fintech at CCgroup, a B2B tech PR and marketing agency, headquartered in London, that trades on its deep specialist knowledge of fintech and three other tech sectors.
– Duncan Chapple, co-director of the Analyst Observatory at the University of Edinburgh Business School and Head of Analyst Relations at CCgroup. On February 20th, the Observatory is releasing new results from its Analyst Value Survey to spotlight the firms most used by fintech professionals.
- Thursday 20 February
- 4 PM GMT – 8 AM PT -11 AM ET
In the webinar you’ll hear:
– Which are the analyst firms most valued for financial technology insights?
– Which firms are the ‘hidden champions’, those most used by industry insiders?
– How do fintech firms use supportive analysts when planning for growth, looking to attract investment or positioning for exit.
