Four Psychological Strategies for Analyst Relations

Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social

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What Gigaom’s Closure Means for the Digital Clarity/Constellation Alliance

The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes in the analyst industry. Freelance analysts

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Pitches Fail Because of Misunderstanding and Distrust

Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging

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Forrester Loses $90m and Josh Bernoff

Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.

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The Top Ten Analyst Firms For Business Growth

One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving

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Announcing The Ten Top Telecoms Analyst Firms

Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and Forrester were the three most valuable analyst firms. That’s a great result for IDC, but

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“Deal-Maker or Breaker” is over& Other Harsh AR Truths

2014 has been the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that

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Announcing the 10 Outstandingly-Valuable Services Analysts

Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental.

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