Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers.
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes in the analyst industry. Freelance analysts and bloggers found a powerful ally in Gigaom and, like the DCG-Constellation alliance, it gave IT professionals the ability to access insight from multiple sources…
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own rope. That’s the sad story emerging this month, as my colleague Christian and I speak with analysts who look part in the recent Analyst Attitude Survey.
Forrester Research’s management sounded confident when they announced the firm’s quarterly results this week, but shareholders are not.
One of the most interesting discoveries of the Analyst Value Survey was that some demand-side firms have a very different idea from supply-side firms about which analyst firms are driving business growth. We asked users of analyst services to name the five firms that most drove business growth, Generally there was agreement about the top…
Over 200 telecoms and networking professionals told the Analyst Value Survey that Gartner, IDC and Forrester were the three most valuable analyst firms. That’s a great result for IDC, but the real surprise is the strong performance of services firms in the telecoms top ten of our analyst firm awards, and the fall of telecoms…
2014 has been the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the chart below, which uses data from the Analyst Value Survey. It shows the firms where the demand-side and supply-side respondents gave the most different…
Over the last month Influencer Relations’ Analyst Firm Awards for 2014 have gone from successful to monumental.