Did Apple and IBM Know Which Analysts Could Trash Share Prices? Do You?

You probably don’t know all the investor-savvy analysts pushing down tech share prices. Apple’s shocking $40bn share price fall in through September and mid-October wasn’t simply about actors’ privacy. And the $20bn

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Seven Mistakes That Kill Pitches To Analysts

As part of the Analyst Observatory’s Influencer Pitch Process research, 44 people at analyst pitches (on either side of the table) told us about times when the meetings went badly

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Pitching to Analysts is a Dance Around Caterogies

The second-most important pitch for start-ups, after the investor pitch, is the analyst briefing. These are the formal oral presentations which are more or less mandatory for any new solution

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Services analysts are rapidly becoming major influencers in the telecoms and networking industries because they offer context and reassurance to managers in the business lines. It’s a strong parallel of the way

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Don’t Panic if your Competitor Hires Your Gartner Analyst

Vendors are often surprised when top analysts move over to the supplier side. While it’s only human to be worried, there’s no cause for panic. It’s a common pattern: Gartner

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Frustrated Customers Produce Opportunities for Upstart Analyst Firms

“Everything that has been disseminated for free this past year has been excellent. Gartner and Forrester material is either dated, too high level, not believable, or tailored to small companies

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How Analysts influence the Buyer Decision Process

Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation at the Analyst Relations Forum 2014 about analysts’ impact on sales. Context is key: analysts are

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