In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations, and her thoughts about the Analyst
When talking to IT vendors eager to grow their business I usually come across a number of common challenges they face. One of the biggest issues which lies outside the
For several years in the 1990s I shared a household with an old golden retriever named Murphy. Murphy had ESP. He’d know exactly where one of us would want to
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also is the author
If you think back on the many occasions when you’ve heard this phrase, or for that matter used it yourself – how many times has it been a good idea
It is critical for Analyst Relations (AR) to thoroughly research a particular Magic Quadrant and its history. Even AR staffs that have been working with Gartner on a MQ for
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over
One of the more common inquiries that Kea Company handles is “How can I know which analysts are most relevant? Should I focus on traditional influencers or put some effort
