For this Influencer Insights Podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified their…
The technology services industry has evolved at such a frightful pace in recent months, I won’t be surprised that in some time it may…
In this second episode of Kea Company’s Influencer Insights Podcast we cover a number of interesting developments in the IT research industry such as the…
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes…
Analysts don’t think it’s their job to help failing spokespeople. Rather than speak up, analysts will often let executives hang themselves with their own…
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
This first episode of Kea Company’s Influencer Insights Podcast covers a number of interesting developments in the IT research industry including a number of prominent Forrester…
Gartner’s Magic Quadrant can have a powerful impact on IT vendor sales cycles – anointing some vendors as a prime candidate for a sales…
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under…
There is a certain amount of self congratulations that occur when a vendor achieves a favorable “Leader” position on a Magic Quadrant. Because they…
When starting with analyst relations companies often realise that the task lying ahead of them is pretty daunting. There are several hundred analyst firms…
Marketing is by far the most complex organization within a business. The same individuals tasked with building brand standards and designing websites are also…