Kea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus with 30 years’ experience in the

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The Tao of Influence: Part Two

A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media-

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The Tao of Influence: Part One

Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but sometimes the truth hurts.

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Filtering the Noise: Analyst Relations As An Intelligence Gathering System

Communications without intelligence is noise; Intelligence without communications is irrelevant. – Gen Alfred Gray, USMC

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Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider; ironically not a balanced report. Any

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Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence

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Making Music Together: The 4 C’s of an Analyst Inquiry

You can discover more about a person in an hour of play than in an hour of conversation – Plato

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How Tech Providers Can Get Value from Gartner (and other Analysts)

This post was written by Hank Barnes, Research Vice President at Gartner. It is updated from work originally posted on the Gartner blog network. You can find the original post here. We are

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