How Valuable is Service?
byHow do you measure whether clients are happy with your service? Do we need a matrix to make sure we make it all visible,…
On Analyst Relations
How Cool is That?
byToday, of all days , I spend some time in a sub par hotel in the deep south of the Netherlands. Nothing cool about that…
Failure is not Always Incompetence
byAnyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world,…
Do You Know Who That Is?
byWe get the feeling that sales enablement is something that popped up recently in the office of many AR professionals. How is that possible,…
Do Analysts Want to Talk to You?
byOf course this is nothing new, VC’s asking entrepreneurs the question: “do analyst want to talk to you guys?” What a great example of…
Analyst Relations is Not a Billion Dollar Club
byIf we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers,…
Kea Company doubles European team
byKea Company, the global influencer relations consultancy, has announced new team members in Europe including advisory partner Annelieke Nagel, a Gartner and IDC alumnus…
The Tao of Influence: Part Two
byA framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short,…