Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all

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Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors

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How Huawei’s analyst relations overtook Cisco’s

Perhaps the biggest surprise of the 2017 Analyst Relations Value Forum was Huawei winning one of the KeaCircle awards given to several leading-edge analyst relations teams. Recommendations from industry analyst

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How AWS, HERE & Huawei overtook the megavendors

The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both analyst relations and of the analyst

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Success breeds success: When I talk to technology vendors about starting an analyst relations program I get all kinds of reactions. One way or another most vendors have had first

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Adapt or Fail! – Analyst firm business models are changing – does this mean that analyst relations needs to change as well?

In recent years we have seen quite a few changes in the analyst landscape: We’ve seen new boutique analyst firms entering the market and focussing on sub-segments or geographies (HfS

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Your pitch to analysts isn’t just about your solution

In pitches to analysts, there are many conversations going on. At one level, there’s a communication about the business solution. There’s also a conversation about the wider market and about the personal

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Kea Company acquires UK analyst relations consultancy Active Influence

Merger consolidates Kea Company’s position as world’s largest analyst relations consultancy January 19, 2017. London — Kea Company, the world’s largest analyst relations consultancy, today completed its acquisition of Active Influence.

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