With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764.
Here’s a list of the sessions with hyperlinked individual registration lists. The full details are at thearforum.com.
A framework for winning the hearts and minds of trusted influencers. In my last post I outlined why influencing the influencers matters. In short, trusted influencers- specifically those beyond media- are a powerful lever in reaching customers and building trust in your brand. Ok, so how does one successfully build a relationship with such influential…
Engaging with analysts brings in a variety of expectations. The most common and easily anticipated outcome is a positive report on the service provider; ironically not a balanced report. Any negative will be viewed as a potent explosive, and every effort will be undertaken to dilute or soften the ‘blow’. The truth however remains, unchanged!
If we would receive a free lunch every time a Tech SME owner says “So you are in Analyst Relations, so mainly high-end customers, right?”, we’d be eating for free the rest of our lives. Why is this perception there? Why don’t people see that Analyst Relations is not about how many employees a company…
Anyone who can think straight and does more than reading the local newspaper or watching one of the indoctrinated television channels around the world, knows that the “economical crisis” is not so bad as it sounds. A group of people who run this world via the banking corporations messed up big time and now they…
Why Influencers Matter Want to know the quickest way to kill a conversation? Begin and end with your undisputed awesomeness. Too harsh? Perhaps, but sometimes the truth hurts.
For this Influencer Insights Podcast by Kea Company we cover a number of interesting developments in the IT research industry such as analyst movement and the launch of a new research tool. It features interviews with Duncan Chapple, Tom Reuner (who moved from Ovum to HfS Research), and Peter ffoulkes of 451 Research.