Registration open for CCgroup analyst relations webinar series

I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to your colleagues’.  Follow the link and sign up.  I look forward to seeing you there! 

 
JOIN US APR 08
THURSDAY APRIL 8, 2021 How to Influence Telecom Operators Through Industry Analysts
Lead by Paul Nolan and Duncan Chapple
The global pandemic has forced vendors to reconsider how best to market and sell to global telcos. But what impact has global lockdown had on telco technology buying? Which marketing channels have tech decision-makers within telcos been most receptive to? Fresh and unique insight from CCgroup proves the considerable influence of industry analysts in helping telcos shortlist and select vendors for RFPs. 
CLICK HERE TO REGISTER FOR THIS WEBINAR


JOIN US MAY 20
THURSDAY, MAY 20, 2021 How Security Analysts Influence Enterprise Buyers
Lead by Florie Lhuillier and Duncan Chapple
Security technology buying has changed massively over the last year. Accelerated purchasing processes make more use of industry analysts. CCgroup’s cybersecurity stream has commissioned independent research that shows how medium and large businesses use industry analysts to decide on their security investments. Duncan Chapple, our Head of Analyst Relations, will also announce the 2021 winners of the Cybersecurity Analyst Firm Awards, which CCgroup sponsors, from the Analyst Observatory at the University of Edinburgh.
In the webinar, Florie Lhuillier, Head of Security at CCgroup, will discuss how the boom in demand for security products and services, driven by the pandemic and new working practices, means there is an enormous opportunity for vendors to expand their customer base.
CLICK HERE TO REGISTER FOR THIS WEBINAR

JOIN US JUN 3
THURSDAY, JUNE 3, 2021 Use Measurement to Drive Analyst Relations Objectives
Lead by Duncan Chapple
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst relations programs. CCgroup is helping to shift the focus by tracking analysts’ perceptions and the value of their insight. However, many organizations struggle to quantify the value of analyst relations, which restricts the resources available not only for measuring analyst relations but also for reaching out to analysts and supporting their research efforts. Learn about the common approaches to AR measurement and foreground those measurements which are most effective in driving analyst relations to drive your business forward. 
CLICK HERE TO REGISTER FOR THIS WEBINAR

JOIN US JUN 22
TUESDAY, JUNE 22, 2021 Use Analyst Relations to Accelerate Sales
Lead by Duncan Chapple
Analyst relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. However, analyst relations programs are typically disconnected from sales efforts and struggle to deliver value to business development functions. CCgroup is incredibly commercially minded. We help clients, in several ways, to generate leads and insights that help companies to grow profitably. Learn the tools and approaches employed successfully by others like you. 
CLICK HERE TO REGISTER FOR THIS WEBINAR


WEDNESDAY, SEPTEMBER 8, 2021 IoT: How Analysts Accelerate Emerging Technologies
Lead by Duncan Chapple and Chloe Pope 
The struggle to deploy IoT technologies is now harder than ever, but industry analysts are paying increasing attention to how IoT is set to transform the telecoms, computing, immersive and aerospace markets. IoT innovations are technically complex, and for many that are still in the early stages of development, their market impact is promised rather than realized. Yet several analyst firms now have awards for IoT innovations, and investors use such designations from Gartner, IDC, 451, EMA and others to guide investments and expectations. Analysts play an instrumental role within the deep tech industry, helping IoT technologies find commercial partners and identifying domains where they can create market impact.
In this webinar, Chloe Pope, a leader of the deep tech PR practice at CCgroup, will explain how analyst impact can accelerate the emergence of deep technologies. Our heads of analyst relations, Duncan and Chris, will announce the 2021 IoT Analyst Firm Awards, which are sponsored by CCgroup.
CLICK HERE TO REGISTER FOR THIS WEBINAR


WEDNESDAY, September 29, 2021 How Fintech Buyers use Industry Analysts
Lead by Duncan Chapple and Daniel Lowther
Industry analyst firms have a double impact on financial technologies; financial institutions use them and so do financial technology companies that are aiming to destroy the incumbent financial institutions themselves. Learn about the independent research showing how these two audiences use industry analysts and for what.  
CLICK HERE TO REGISTER FOR THIS WEBINAR

If you are interested in learning more about CCgroup and what we do, check out this link

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