Webinar: How IoT vendors benefit from analysts’ influence on buyers

When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So,

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Analyst of the Month: Daniel Hong

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Analyst of the Month: Chris Lewis

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Analyst of the Month: Alan Pelz-Sharpe

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Analyst of the Month: Allan McLennan

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Use Analyst Relations to Accelerate Sales

My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly, analyst relations programs are typically disconnected

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Webinar: Use Measurement to Drive Analyst Relations Objectives

Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst

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Beth Torrie on Analyst Briefing Basics

Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how they position themselves in the market;

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