Webinar: Which Fintech analyst firms are most valuable, and why?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which…
6. Features
Five ways to make better decisions using long-term analyst industry trends
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers
Dave Eckert: Five things analyst relations must provide to sales
In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this…
Gartner’s symposium shows three new challenges for analyst relations managers
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…
The market for influencers: opaque distortions of commerce and policy
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….
Guest Post: How to Pay Analyst Firms for Better Coverage
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…
Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
Should start-ups put customer value before survival?
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…
Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…