Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
6. Features
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Leveraging the Power of Analyst Relations
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships…
Warning: Don’t use guesstimates of analyst firms’ revenue
The size and significance of different analyst firms’ share of revenue are among the longest-standing disagreements in analyst relations. Broad measures of the market,…
Kerler: Absurd vendors want analysts to be both biased & neutral
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a…
Top ten global analysts: 2016’s outstanding research
2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the…
IDC overtakes HfS in 2017 global Analyst Firm Awards
The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third…
Analyst Value Survey shows deeper frustration with industry analysts
I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be…
Guess Who’s Looking for Top Talent in Analyst Relations?
Looking for a new direction in your Analyst Relations career? October is a time when new opportunities pop up in the field. From IBM…
Netscout continues unwise Gartner suit
Netscout and Gartner have scheduled their trial for next July. The case stands little chance of improving Netscout’s value. It does, however, risk harming…
Do the IIAR awards simply reward large firms?
The 2016 Institute for Industry Analyst Relations’ awards seem to be rewarding firms for the scale of their analyst relations, rather than their quality….
Vendors drive IDC’s sale to Sondergaard & Lafond
[Note: IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post…