Guest Post: How to Pay Analyst Firms for Better Coverage
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…
6. Features
Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
Should start-ups put customer value before survival?
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…
Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
How AWS, HERE & Huawei overtook the megavendors
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both…
Leveraging the Power of Analyst Relations
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships…
Warning: Don’t use guesstimates of analyst firms’ revenue
The size and significance of different analyst firms’ share of revenue are among the longest-standing disagreements in analyst relations. Broad measures of the market,…
Kerler: Absurd vendors want analysts to be both biased & neutral
Click to read ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ Our article called ‘Warning: Don’t use guesstimates of analyst firms’ revenue’ is a…
Top ten global analysts: 2016’s outstanding research
2016 produced some outstanding analyst research. We’ve picked the best articles from each of the world’s ten leading analysts firms, as ranked in the…
IDC overtakes HfS in 2017 global Analyst Firm Awards
The 2018 Global Analyst Firm Awards have superseded the post below. Gartner and Forrester’s leadership is no surprise, but IDC has won back third…
Analyst Value Survey shows deeper frustration with industry analysts
I’ve been in New York this week discussing the Analyst Value Survey with both Kea clients and industry analysts. The 2017 report will be…