Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. DEAN BUBLEY BACKGROUND: Industry analyst, consultant, commentator & futurist. Mostly focused on telecoms & wireless, but also cloud, IoT and…
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So, we commissioned independent market research to survey 150 IoT buyers across these buying audiences within the UK, US and Europe to understand more about the…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. In November, we heard from Forrester’s Daniel Hong. His team tracks many of the most profound digital transformations in customer…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. CHRIS LEWIS BACKGROUND: Very keen cyclist! Best thing about lockdown has been going out on my tandem! I bubbled with…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. ALAN PELZ-SHARPE BACKGROUND: I have been an industry analyst for 20 years and founded Deep Analysis 4 years ago. HOW…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. ALLAN McLENNAN BACKGROUND: I am the Chief Executive, Global Market Technologist/lead IP streaming analyst for the PADEM Media Group, a…
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly, analyst relations programs are typically disconnected from sales efforts and struggle to deliver value to business development functions. CCgroup – B2B Tech PR is incredibly commercially minded. We help clients, in…
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst relations programmes. CCgroup is helping to shift the focus by tracking analysts’ perceptions and the value of their insight. However, many organizations struggle to quantify…