The 2018 Global Analyst Firm Awards have superseded the post below, which relates to the 2016 awards. The new year always brings changes. Here at Kea, where we are welcoming several new colleagues and our annual Analyst Firm Awards. Because the 2015 awards are based on the massive participation in the 2015 Analyst Value Survey, Read more about Gartner and Forrester head 2016 Global Analyst Firm Awards[…]
Users of analyst services are surprisingly canny. In many situations, where people over-rate what they have chosen in the past and undervalue other options. Academics call that confirmation bias. The Analyst Value Survey shows that users of analyst services are even able to score free research above the research they pay for That is an Read more about Analysts’ subscribers can get less value than non-subscribers[…]
These awards from 2015 have been superseded by the 2018 Americas Analyst Firm Awards. Users of analyst insight in the Americas said that Gartner, Forrester Research, HfS Research and IDC were the firms that delivered the most value in 2015. HfS’ move up to third place will surprise many readers. It shows that, despite IDC’s Read more about Gartner & Forrester topped 2016 Americas Analyst Firm Awards[…]
We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends. The most striking trend is the growth of the market, especially on the end-user side. Read more about Early surprises in the 2015/16 Analyst Value Survey[…]
Most of the eight large “Powerhouse” providers of ICT solutions are losing share of voice in analysts’ research. That’s the finding, which we previewed last week, of the H1 2015 Influence Quadrant for Powerhouse firms. It’s shown above, and you can click here to read about the Influence Quadrant method. As we’ve said before, many Read more about New Influence Quadrant shows ‘powerhouse’ firms in trouble[…]
Many thanks to Evan Quinn at QAD for allowing us to publish this post disputing the recent post on vertical analysts. There is “very little verticalized technology?” That is patently incorrect, and this is not the right advice. There are a ton of vertically-oriented tech solutions out there. What there is, however, is a relative lack Read more about Guest post: Don’t settle for horizontal analysts[…]
Chinese businesses and consumers have on their hands similar channels of communication as we do. However, did you know they are often used in slightly different ways? Grace Zhao runs China Unbound, the London China Business Accelerator. In anticipation of their new Chinese Business Culture course, here are some of the subtle but important differences: Read more about Guest post: Do Chinese managers use communication channels differently?[…]
Do vendors pay analysts to say what they want them to say? Not normally. Vendor support for the analyst community is substantial: many obtain more revenue from vendors than from users. Most analyst houses cannot have their opinions bought, but few have clear policies to help explain it. Uncritical research stands out sharply and will often Read more about Five ethics policies for analyst firms[…]
Corporations pay technology analysts $15 billion a year for unbiased technology research. But many common analyst practices look suspiciously like conflicts of interest. By Christopher Koch For many business executives, technology analysts are the consiglieres of the Fortune 1000. These trusted advisers seem like the voices of objectivity, offering unbiased wisdom about the endless outpouring Read more about AR Classics: Why corporations pay technology analysts $15 billion a year[…]
Yulia Sidorova PhD researcher at Politecnico di Milano is looking for three large organisations in Europe as case studies for a new Social Media Alignment Assessment. Visit eventbrite for a free seat at the 28 May webinar to Yulia will give to explain the process. The process is led by one of Europe’s top management Read more about Guest post: Building social media alignment […]
Christian Hampel, a researcher from the Psychologische Institut Mainz, and I have a totally new analyst relations strategy. Since February, we have been developing and testing some ideas from social psychology in conversations with industry analysts, AR people and a range of academic researchers. Each of our four strategies is designed for companies in different Read more about Four psychological strategies for analyst relations[…]
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In the video below, Robin Schaffer and Andrew Reed discuss how to get your Sales Enablement programme going, and share ‘war-stories’ from their own extensive experience.