Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how they position themselves in the market;
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most beneficial to your professional development, and to
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to the specific goals of the AR
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up months in advance. Richard Stiennon’s new
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified by recent SaaS IPOs like nCino,
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing my PhD. In it, the Gartner,
