Coffee Talk with Robin Schaffer
In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations,…
6. Features
Coffee Talk with Sanchit Vir Gogia
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory…
Coffee Talk with Dr. Efrem Mallach
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of…
Coffee Talk with Michael Myers
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his…
AR Classics: “DMB” is over & other harsh AR truths
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An…
Gartner, Forrester & HfS Research top 2014 Analyst Firm Awards
Update: The 2018 Analyst Firm Awards are available here. 9 December 2014 – London, UK. Long-time industry leaders Gartner and Forrester Research have been…
Guest post: Karin Nauth Shelley on The Trusted Advisor
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the…
AR Classics: Buyer beware on analyst advice
Admit it. You’re an advice junkie. Need proof? The industry analyst business rakes in more than $I billion annually, mostly from IS managers who…
Guest Post: Digital research shows AR’s tight connections
The Analyst Relations Forum on Twitter It is now relatively common that conversations happening at events can be captured on Social Networking Sites such…
AR Classics: Don’t panic if a competitor hires your Gartner analyst
After Gartner’s French Caldwell retired he joined MetricStream, one of the GRC vendors he followed for Gartner. Folk are often surprised when top analysts…
Guest post: Bram Weerts on the AVS
1100 people told Kea Company how they feel about the current playing field. Of course Kea would like to share these results with you….
AR Classics: How analysts influence the Buyer Decision Process
Symantec’s EMEA comms leader Caroline Dennington and recent Gartner alum Samyr Jriri gave an impressive presentation today about analysts’ impact on sales. Context is…