Guest post: Fintech analysts’ five hot predictions for 2020
Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.
How Analysts See Blockchain Technology Molding the Shape of FinTech
Fintech industry analysts say the blockchain technology market is expected to rise from $1.2 billion to over $57.5 billion in the space of 2018 to 2025, which is a compound annual growth rate of 69.4%. Midway through this transition, blockchain technology has impacted many industries, and the FinTech industry is just one of them. As the chart…
Webinar: Which Fintech analyst firms are most valuable, and why?
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech…
Five ways to make better decisions using long-term analyst industry trends
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used to the advantage of research buyers, of high-technology users, and of the analyst firms themselves. The fundamental shift is a long-term one: the growth of ‘freemium’ analyst firms means that most…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and worked with the full range of analyst firms. In this article, Amjad made an early assessment of the new analyst firms which appeared eight to ten years ago. Navigating the new…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers
Dave Eckert: Five things analyst relations must provide to sales
In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this article, he outlines what AR must and must not do, as well as brutal truths about how to gain the resources needed. What analyst relations must provide to sales We’re going…
Gartner’s symposium shows three new challenges for analyst relations managers
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews and the consequent impact on marketing communications are all immense shifts. You can make the things easier in your business by implementing the ndis plan…
