How to deal with industry analysts for startups
View back the recording of Michael Coté’s talk early 2014 on dealing with analysts, narrowed down to startups.
6. Features
Guest Post: When Your Company Takes Out Your Favorite Analyst
It happens to the best of us. Your analyst relations program is humming along nicely – your analysts are behaving, your internal constituents under…
Sales Enablement Webinar: Starting to Enable Sales
Over the course of 2014 we hosted a series of webinars on the topic of Sales Enablement. In this edition, Bram Weerts and SageCircle…
Do tech CEOs take too much pay?
On Saturday, my comments about CEO pay were reported in The Independent, one of Britain’s major national dailies. As Merv Adrian’s article shows, industry…
Coffee Talk with Eva Hörtrich
For this Coffee Talk we spoke to Eva Hörtrich, Senior Manager, Global Analyst Relations at Unify (formerly Siemens Enterprise Communications).
Coffee Talk with Robin Schaffer
In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations,…
Coffee Talk with Sanchit Vir Gogia
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory…
Coffee Talk with Dr. Efrem Mallach
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of…
Coffee Talk with Michael Myers
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his…
AR Classics: “DMB” is over & other harsh AR truths
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An…
Gartner, Forrester & HfS Research top 2014 Analyst Firm Awards
Update: The 2018 Analyst Firm Awards are available here. 9 December 2014 – London, UK. Long-time industry leaders Gartner and Forrester Research have been…
Guest post: Karin Nauth Shelley on The Trusted Advisor
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the…