Guest Post: How to Pay Analyst Firms for Better Coverage

You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and

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Gartner Cool Vendor 2018 release: Things are changing…

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued

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Should start-ups put customer value before survival?

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be

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Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple

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Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of

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How AWS, HERE & Huawei overtook the megavendors

The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both analyst relations and of the analyst

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Leveraging the Power of Analyst Relations

Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like

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Warning: Don’t use guesstimates of analyst firms’ revenue

The size and significance of different analyst firms’ share of revenue are among the longest-standing disagreements in analyst relations. Broad measures of the market, such as those shared by Gartner

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