Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha,
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one, although sometimes it can be
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar, Teri Green, Duncan Chapple
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In the first of two ‘Confessions of
The KeaCircle and Analyst Firm Awards, which we’ll present at the Analyst Relations Value Forum on Thursday, will highlight the stunning dynamism of both analyst relations and of the analyst
Industry analyst relations is an essential, if underutilized, tool in the marketing and positioning of software and IT services companies. Because of their relationships with buyers of technology, analysts like
