I’ll be mulling over three things over the weekend, and would love to hear your comments. Someone’s just pointed out to me that just over half of JupiterKagan’s analysts have official blogs, including their senior people. Yankee Group, perhaps their most direct competitor, has no official blogs at all. Who is making a mistake here?…
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower…
Alice has an interesting comment on the side bar of her blog: “Never be an anonymous source. If you cannot say it on the record, that is a signal that it should not be said at all”. It would be interesting to hear the opinion of others on that.
Industry veteran Enrico Camerinelli helped a number of his former clients at META Group to calculate their return on investment from IT purchases they had made. Enrico’s methodology for calculating the value of analyst relations has resulted from the work. Analyst relations managers already understand the extent by which large enterprises support their ICT investments strategies…
Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how…
Most blogs fail to get past the first ten postings, but Mobile Analyst Watch is now up and walking. Silicon Valley geek John Sun has started his own blog, which tracks the analysts covering the mobile devices, content and services market. If you have a chance then check it out. John has a broad approach…
Our annual Analyst Attitude Survey benchmarking study shows how the key principles of analyst relations success are the same in many tech markets, but the results are amplified where the deal size is larger, like telecoms. Generally, there are a lot of indicators that point in the same direction. Compared to their competitors, firms that…
Blogs’ Impact on Analyst Relations reflects some interesting triumphalism from Yahoo’s PRs. I’ve reposted it below. Blogs’ Impact On Analyst Relations Kevin Dugan Expert Author Published: 2005-04-25 The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I…