Blogger Phil Gomes, a graduate student at USC’s Annenburg school of communications and an online specialist at the Edelman PR agency, has written a lovely set of guidelines for PR managers who want to ‘pitch’ stories to him. Okay, we’ll put to one side the idea of a PR pitching to another PR. But how…
On Saturday, my comments about CEO pay were reported in The Independent, one of Britain’s major national dailies. As Merv Adrian’s article shows, industry analysts also recognise that CEO pay is now of the broad range of reputational issues that tech firms need to pay attention to anticipating. The Independent’s article was geared around salaries at…
Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time…
There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification (another is Kim Horner). He deserves kudos for surviving Lewis – the Guantánamo of the…
Blogs’ Impact on Analyst Relations reflects some interesting triumphalism from Yahoo’s PRs. I’ve reposted it below. Blogs’ Impact On Analyst Relations Kevin Dugan Expert Author Published: 2005-04-25 The Yahoo! account team over at public relations firm Fleishman Hillard brings us a great example of the impact blogs can have on analyst relations. And since I…
Lighthouse’s regular CIO surveys continue to show that the international influence on buyers of blogs, and even of analysts’ blogs, is still modest. There’s a significant difference between the impact that different ‘channels’ of information have and, even if the number of readers is the same, the impact of the average blog posting is lower…