Messaging develops in two ways: up from the grass-roots experience of the company, and down from the top-level idea. The third assertion in our Credo series is that AR managers
Analyst relations is a marketing activity, in more ways than one. Analyst relations is normally part of the marketing department of companies. And, if marketing is the process of identifying,
In following on from my first Credo, I have received independent confirmation from an analysts that there is no win from being aggressive. And vendors should be vigilant about finding
Over the weeks since Gartner’s Symposium we’ve been comparing some of the conclusions from our IDEAL Audits, which allow AR managers to see the strengths and weaknesses of their AR
You can qualify as an analyst relations professional – without leaving your desk. Over the ten weeks, two of the most respected analyst relations leaders will share more than 20
Most vendors that subscribe to Gartner are being offered expanded services. Their proposed fees are also growing, often by 50%, 100% or 150%. We have observed some common tactics and
A “military victory,” in the sense of total control over the whole territory imposed on the entire population, is not possible.Henry Kissinger, former US Secretary of State, quoted in this
There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/. Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of
