After Forrester’s purchase of Springboard Research and PAC’s purchase of Berlecon, it’s clear that the resurgence of M&A activity outside the US is also influencing the analyst industry. However, there’s more at work than the generic impulse of investors to spread their risks from North America. Analyst firms are using acquisition to round out their…
How far can analyst relations managers use the marketing automation approach? That’s the question we recently posed to Gary Katz, (LinkedIn, Twitter) CEO of Marketing Operations Partners, and he gave us a lot of food for thought, which we’ll be working on in an upcoming webinar. Most AR people are aware of Vocus, Cision, Media…
The analyst industry always benefits from choice, so everyone welcomes the launch of Constellation Research – even the founder’s previous firm, Altimeter. However, Jonny’s claim that it’s automatically a tier one firm has to be taken with more than a grain of salt. Ray Wang’s departure follows that of Martin Gartenberg, so it seems reasonable…
“AR has a great opportunity” to close the social media loop, Jonny Bentwood told us this week. As the strategy guru at Edelman responsible for social media and analyst relations, he has a powerful insight into the discussion on AR’s future. “As influence becomes more important and traditional stakeholder models become less focussed, AR can…
Where can you start to track AR through social media? The best way to start involves four elements which reflect the development of the relationship between the AR department and the analysts: 1. Awareness measures initial exposure and engagement. How many analyst friends and followers do you have? What’s the volume of hits and clicks…
In June’s Lighthouse webinar, Lighthouse’s managing director will share the top ten lessons that the analyst relations community should have learnt over the last decade. Since working as an analyst at Ovum during the dot.bomb internet boom of 1999-2000, Duncan Chapple has worked with almost all of the world’s top technology and telecom brands over…
Non-disclosure agreements (NDAs) are a continual bone of contention between vendors and the analyst industry. Most AR professionals feel that their impact is almost universally negative, especially in relation to briefings and analyst events. This post aims to outline the four main negative effects and respond to the three most commonly given reasons in favour…
Not influencer relations or analyst relations, but mainstream marketing communications should manage your firm’s social media. That’s the outcome of a small-scale poll we ran over the last half of 2009. Our unscientific survey aimed to gather some opinions, and the overall view is that social media need to be centralised rather than in a…