I, Kea Company, take Lighthouse Analyst Relations, to be my partner, to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish; and I promise to be faithful to you until death parts us. On March the first…
PRESS RELEASE Kea Company completes acquisition of Lighthouse Analyst Relations, forming world’s largest analyst relations firm. AMSTERDAM, The Netherlands, LONDON, United Kingdom – March 1 2013 – Amsterdam-headquartered Kea Company today announced it has completed its acquisition of London-headquartered Lighthouse Analyst Relations. With the close of this acquisition and its 2012 merger with Germany-based Daruma…
Users of analyst research have really different perceptions of how independent some analyst firms are. People seem to be fairly certain that Aberdeen Group has less independence than Ovum, but there very mixed opinions about Gartner. On the right is one of the charts we’ve prepared to discuss the results of our annual Analyst Value Survey….
Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum. But who are four after that, and the four after that? To start you off, here’s one of the charts from the presentation. We asked participants which of 30 firms were the most influential on the…
I’m one of the co-authors of a new guide to best practices for LinkedIn which has been published this week by B2B Marketing. As you might imagine, I’m especially interested in the way that LinkedIn is being used for research by industry analysts and product managers. That’s what my contribution to the guide focusses on,…
The 451 Group announced the acquisition of Yankee Group from Alta Communications on January 3, 2013. Yankee was one of the analyst industry’s most prestigious boutiques through the dot.com boom, with 70 analysts on the payroll in 2006. Today, after four successive years of contraction, it is a shadow of its former self. According to Yankee’s…
“Industry Analyst Relations – An Extension to PR”, the book by Dr Ralf Leinemann and I, has been the best-selling AR book on Amazon over the last five years. We’re delighted to announce that the book is now available as an eBook from Amazon, and as free PDF from Kea (see below). It’s not a…
2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%. The most read articles on the site this year were: * Influencer relations needs action research to look beyond the left-overs * Which analyst firms really drive…