According to a record number of participants who took the 2012 Analyst Value Survey the firms that have become more influential this year are Gartner, Forrester, HfS Research, Ovum, IDC, 451 Group and Frost & Sullivan. Amongst other questions, the survey asked participants which firms rose or fell the most during 2012. The firms most mentioned…
While the Northern hemisphere is getting chilly, this is the one month when salespeople at firms like Gartner and Forrester really start to sweat. Many vendors sign off their major contracts with analysts firms around now, and it’s a great opportunity for analyst firms and vendors to maximise the value from their contracts. Despite the…
Analyst relations (AR) programs have a substantial opportunity for improvement. This month I’ve been reviewing ten years’ worth of data from the Analyst Attitude Survey. Around 700 analysts have taken part in the survey and, after around 180 analysts downloaded the summary last week, I’ve also been thinking over comments from them. What I’ve seen…
If the new TechHeads survey of CIOs is correct, Forrester’s new ‘Playbook’ research framework is set for success. When July’s TechHeads survey asked 250 CIOs about how they want to consume analysis, the answers was clear: in short, free-standing chunks. Forrester’s Playbook is a great step in this direction, dividing each the challenges facing industry…
Ovum, which has been the leading European-headquartered analyst firm for around twenty years, has been going through a lot of change. That seems to be confusing both the vendor community and analyst relations professionals, who grilled the firm’s management recently. Vendors are questioning Ovum’s relevance now in way we have not seen before. The changes…
Some people say the Gartner’s Magic Quadrant (MQ) is the most influential diagram in the business world. Each quadrant positions the major technology solution providers in a stated market according to their vision and execution. Many vendors dedicate huge resources to improving their position and, while low scores make some vendors despair, even a modest…
What is the Magic Quadrant, and why is it so influential? Why is it so misunderstood? Analyst relations professionals lost answers to these questions earlier this year after an error by Podbean, the company we hire to host our Influence Hub podcast. The two podcasts which answers these questions, and have had over 4,000 listeners, unexpectedly went…
Being able to spot what’s hot and what’s not is key to staying at the forefront of analysts’ sales recommendations. That’s why we are pleased to announce the Influencer Quadrant. It is a service that identifies which companies’ profiles are on the rise, and which companies are on the decline, in the world of industry…