A key challenge for headquarters communications teams is how to manage national public relations agencies. Few companies with really global business are able to manage their communications with total centralisations, and none do that successfully. The challenge for companies is to develop really effective co-ordination, not only on the technical level but also in terms…
Analyst relations has matured as a profession and a process. That’s our conclusion from reviewing which articles readers to this blog have been reading the most. The day-to-day challenges for AR managers are about tracking competitive changes in the analyst industry, and in working better with other marketing and communications disciplines. When we look at…
Analysts’ opinions shape the most authoritative discussions in the technology and telecoms industries, both online and offline. That’s why analyst relations should be an essential element of both B2B and B2C marketing. Sadly, the profession of analyst relations is struggling because both analyst relations and influencer marketing approaches have not been well enough connected to lead generation….
The analyst relations community is slowly emerging from a prolonged battering. Budgets have been in short supply and spokespeoples’ time has been fought for in many companies. At the same time, AR teams (both in-house and in agencies) have struggled to follow the changes in the analyst industry and in the best practices for influencing…
A new second tier of analyst firms is being formed by the recession. Companies like Canalys, PAC and the newly independent Ovum are expanding into space relinquished or ignored by larger analyst firms. Their strategic asset is that their managers and analysts who evaluate investments over a longer period (in the jargon, with a longer…
In my recent interviews with many communications managers, one of the key problems that comes up is the time spent on coordination. However, a few companies seem to have a much lower communication overhead because a strong brand story allows the delegation of decision-making. As a result, organisations which invest once in a clear narrative…
AR professionals can build sales by focussing on analysts who influence sales, and by turning the conversation to the impact of market changes on customers. Market analysts, quite understandably, look at the whole market and will welcome informed conversation with vendors that can speak strategically at the market level. However, to generate more sales recommendation…
Yankee’s Group’s summer repositioning and restructuring has, more or less, completed the firm’s evolution from a full-service analyst and consulting firm into a data-driven research and advisory firm focussed on mobility (which the firm defines as advancements that enable fluid access to any content, applications or services from any device, by anyone, from anywhere at…