Noted analyst firm leaders will join Accenture, BT, Symantec, Kea Company and more on the platform at AR Forum 2013, on Thursday October 3rd at London’s Somerset House. Invited speakers at the event include: Allen Valahu, Accenture Joanna Gluzman-Laukkanen, BT Caroline Dennington, Symantec Duncan Chapple, Kea Company. At the invite-only event, attendees will get answers…
Registrations are rolling in for the AR Forum 2013, and the international advisory council has been at work suggesting topics for the Forum (and we’re continuing to expand the Council, which was recently joined by Yash Khanna from Tata Consultancy Services). We’re opened a survey at http://bit.ly/ARForumSurvey and we’d love your opinion. So far, the topics with…
Kea Company and AR Insights are sponsoring an international analyst relations forum in central London on Thursday 3 October. AR Forum 2013 will be a full-day event held in Somerset House, the Neoclassical river-side building which previously housed the Admiralty. Many of the world’s leading analyst relations practitioners are being invited to the free event….
The role and influence of industry analysts is shrouded in confusion, and since the effectiveness of AR is sometimes difficult to accurately measure, many smaller companies try to simply ignore the topic completely. That’s a mistake. In the enterprise sector, industry analysts have a strong upstream influence on the process that forms opinions about your…
One of the trends that’s growing most quickly right now is the way in which IT buying is spreading outside the IT function, and it’s compounded by the rate at which non-IT managers are influencing IT buying. I’m not talking about BYOD, but about major corporate purchasing. Six months ago, in our survey of CIOs and IT…
Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts. Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is…
There’s nothing paradoxical about the success of the analyst companies over the last recession. The analyst firms are more needed in tough times, and they have worked hard to innovate. However, some of the firms are pushing up against the limits of the value they provide. The stock market has a nose for this, and…
Mergers are tricky things, and the mergers of businesses based around knowledge workers are especially tricky. It’s not hard to see why. Ovum, Informa and Datamonitor each developed different cultures, each of which reflect the different goals and preferences of their owners, and the intricacies of English business. In the last post, I asked can Ovum…