Slides: How to maximise value for money from analyst contracts

Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts.

  • Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is now managing director of Kea Company.
  • Progress Software’s Rachel Godwin, Director of Press and Industry Analyst Relations in EMEA, gave the client’s perspective.
  • Former analyst Duncan Chapple works with firms to help them get better RoI from their spend with analyst firms.

Starting from a framework developed by Duncan Chapple, the three executived steped through real-life challenges and solutions. The slides, which are now online, are essential for buyers and sellers of analyst services. Download them from:

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

There is 1 comment on this post
  1. Utpal Ghosh
    May 21, 2013, 2:15 pm

    The model could potentially also impact the pricing of contract, when clients are increasingly sticky about the value they seek for price paid for the service. Secondly for a information service provider, the freemium business model becomes increasingly more relevant now than before. With present day information are expected for free in subsequent version. They pose challenge of providing new dimensions to insight. So there are also challenges to innovation to not only package information in a different way but also provider new dimension ,thereby added value.