Despite the huge scale of vendor spending with analysts, many users don’t get the best value from their subscriptions. In our February 27 webinar, three leading experts discussed the key steps for firms wanting to get more value from analysts.
- Former Gartner account manager Bram Weerts spent two years at Gartner negotiating vendors’ renewal contracts, and is now managing director of Kea Company.
- Progress Software’s Rachel Godwin, Director of Press and Industry Analyst Relations in EMEA, gave the client’s perspective.
- Former analyst Duncan Chapple works with firms to help them get better RoI from their spend with analyst firms.
Starting from a framework developed by Duncan Chapple, the three executived steped through real-life challenges and solutions. The slides, which are now online, are essential for buyers and sellers of analyst services. Download them from: http://www.academia.edu/2909056/How_to_maximize_value_for_money_from_analyst_contracts.