Analysts firms vary massively in their independence. That’s one finding of our 2013 Analyst Value Survey, which shows the opinions of 352 users of analyst research. Ovum, NelsonHall and Redmonk stand out as firms widely seen as highly independent, with strong scores for 451 Group, Pierre Audoin Consultants, Saugatuck and TBR. Perhaps unsurprisingly, many of…
In the three months since we presented the results of the Analyst Value Survey, we’ve been developing two methods to help analyst firms benefit from the research. The results have been read over 6,800 times, and they have clearly met a desire to better understand how analyst firms can deliver more value to users. On…
The Analyst Relations Forum on October 3rd was much more successful than I expected. Forty of the most qualified analyst relations professionals from the US and Europe attended, with others joining online. The three outstanding moments for me were: – The keynote introduction by Yash Khanna from TCS. Yash was very brave to take on…
In a recent webinar on sales enablement David Taylor, Cisco’s former head of analyst relations and marketing intelligence in EMEA, talks over the realities of analyst relations and what AR professionals and do to develop the value of AR. In this 26 minute recording, you can hear David explain what an effective sales enablement process…
Professor Efrem Mallach PhD literally wrote the book on analyst relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two analyst relations consultancies, Kensington Group and Lighthouse AR, before joining Kea Company…
Listen, learn, appreciate and share are the four lessons I’ve learnt from 5,000 tweets as @DuncanChapple. A “tweetaversary” is an arbitrary and trivial landmark but, looking back, it’s been a valuable experience. Most importantly, I’ve realised that it’s important to listen to the silences as well as the messages on twitter. In the analyst industry,…
I was once at a party and watched a very smart interesting guy walk around the room trying to network with a wine stain on his shirt and a lot of sweat drenching his underarms. It wasn’t a big stain or a lot of sweat but you couldn’t miss it (although he was completely oblivious)….
One of the things that every AR professional needs to consider is how AR is positioned within their own organisation. IIAR board member Caroline Dennington was one of the first speakers approached for the AR Forum. In a new podcast, you can hear her discussing sales education programmes, lead generation, collateral development and deal coaching…