Coffee Talk with Robin Schaffer
In this Coffee Talk, Robin Schaffer from NICE Systems (now: UNIT4) talks over her route from AT&T into NICE Systems and into Analyst Relations, and her thoughts about the Analyst Relations Forum.
Coffee Talk with Sanchit Vir Gogia
For this Coffee Talk we invited Sanchit Vir Gogia, Chief Analyst and CEO of Greyhound Research, an independent IT & Telecom Research & Advisory firm. He also is the author of the blog As Disruptive As IT Gets.
Coffee Talk with Dr. Efrem Mallach
For this Coffee Talk we’ve invited Kea Company’s own Efrem Mallach. Efrem Mallach, PhD, literally wrote the book on Analyst Relations. A quarter of a century ago, Win Them Over was the first book about influencing analysts, consultants and advisors. Building on his experience at Honeywell and as an analyst, Mallach led two Analyst Relations…
Coffee Talk with Michael Myers
Listen back to our Coffee Talk with seasoned Analyst Relations professional Michael Myers from KPMG, who talks over his route into Analyst Relations and his views on the Analyst Relations Industry. Interested in joining the conversation? Join our LinkedIn group for in-house Analyst Relations professionals.
AR Classics: “DMB” is over & other harsh AR truths
2014 was the breakout year for freemium analyst firms. It’s fundamentally ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms. An excellent illustration of that is the chart here, which uses data from the Analyst Value Survey. It shows the companies where the demand-side and supply-side respondents gave the most different answers to…
Gartner, Forrester & HfS Research top 2014 Analyst Firm Awards
Update: The 2018 Analyst Firm Awards are available here. 9 December 2014 – London, UK. Long-time industry leaders Gartner and Forrester Research have been joined by HfS Research as the top firms in Influencer Relations’ Analyst Firm Awards. The awards honour 18 IT and telecommunications industry analyst firms that have delivered outstanding value to their…
Guest post: Karin Nauth Shelley on The Trusted Advisor
Forrester alumna Karin Nauth Shelley, who recently joined me here at Kea Company, has written this excellent review of The Trusted Advisor. I met the book a dozen years ago, in a master class John Brodeur taught for senior managers at Brodeur Worldwide, and join Karin in recommending it. The Trusted Advisor, by Maister, Green and…
AR Classics: Buyer beware on analyst advice
Admit it. You’re an advice junkie. Need proof? The industry analyst business rakes in more than $I billion annually, mostly from IS managers who seek advice on trends, vendors and products. Consultants take in even more for advice tailored to specific situation. If you spend that much on advice, you pay attention to it. Vendors…
