The most read articles in 2012

2012 was a fascinating year for this website. By producing fewer articles and spending more time producing topic guides, the number of visits to the site increased 53%.

The most read articles on the site this year were:
* Influencer relations needs action research to look beyond the left-overs
* Which analyst firms really drive sales?
* We launch the Influence Quadrant 
* Now online: Gyurko and Chapple discuss the Magic Quadrant
* Use Balanced Scorecards for strategic alignment, not as dashboards 
* Despite it all, Ovum is still a tier one analyst firm in Europe
* Gartner’s purchase of Burton is a ‘double-whammy’, so the fight’s for second place
* On the folly of rewarding A, while hoping for B
* Is sustainable business selfish or altruistic?
* Informa’s potential buyers walk away from the deal

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.