MarcDuke-MarcDuke, so good they named it twice

There’s a new AR blog –http://MarcDuke-MarcDuke.blogspot.com/.

Marc is a seasoned AR professional who has had a solid grounding in marketing theory over the years. He and I are two of the few AR people who have the Chartered Marketer qualification (another is Kim Horner). He deserves kudos for surviving Lewis – the Guantánamo of the PR world (of course, in the sense that it’s a highly-professional outfit, in the sunniest of environments).

Marc has just a few posts, but the quality is excellent. To encourage him to post more, please drop by and post a comment.

P.S. Thanks to theworldsleading and an anonymous reader for spotting a couple of errors.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.