[Note: IDC have asked me to point out that this piece was written as an April Fool’s joke, as is the linked April Fool’s post on the IIAR site: the events described have not actually happened, and the link at the end of the article is also a clue.] This morning the IIAR reported that IBM,…
Experton’s purchase by ISG, which also acquired Saugatuck, Compass and TPI, is just one more example of the ongoing analyst cycle. While mergers and acquisitions are ongoing so is the formation of new firms. The advantages of mergers are clear. CXP Group is a good example. By combining PAC, BARC and Le CXP, the group…
We recommend that analyst relations teams hold regular strategy workshops using the Analyst Value Survey to refocus their analyst relations efforts. Analyst firms and topics change in importance, as do business opportunities and goals. There are some important implications, and especially for companies working in emerging coverage areas where Gartner’s hold seems to be less…
With a background as both an analyst relations (AR) professional and an industry analyst, I have seen what happens on both sides of the fence, and communication between the two sides is not always straightforward. Hence, this is the first in a series of blogs for AR professionals containing tips and pointers on how to…
The 2018 Global Analyst Firm Awards have superseded the post below, which relates to the 2016 awards. The new year always brings changes. Here at Kea, where we are welcoming several new colleagues and our annual Analyst Firm Awards. Because the 2015 awards are based on the massive participation in the 2015 Analyst Value Survey,…
Users of analyst services are surprisingly canny. In many situations, where people over-rate what they have chosen in the past and undervalue other options. Academics call that confirmation bias. The Analyst Value Survey shows that users of analyst services are even able to score free research above the research they pay for That is an…
These awards from 2015 have been superseded by the 2018 Americas Analyst Firm Awards. Users of analyst insight in the Americas said that Gartner, Forrester Research, HfS Research and IDC were the firms that delivered the most value in 2015. HfS’ move up to third place will surprise many readers. It shows that, despite IDC’s…
We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends. The most striking trend is the growth of the market, especially on the end-user side….