Early surprises in the 2015/16 Analyst Value Survey

We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends.

The most striking trend is the growth of the market, especially on the end-user side. Much of this growth is squeezing traditional analysts firms, which face not only freemium upstarts like HfS and 451, but also business consultancies like KPMG (which bought EquaTerra) and Deloitte (which owns Bersin). Both of those firms are being used much more widely, and we’re interested to see what will happen with Prophet’s Altimeter.

But we’re also seeing, even more strongly than last year, that people are using more analyst firms than they were.

The survey is still open, at analystvaluesurvey.com and we encourage you to share the address and invite your contacts to take the survey.

That said, we’re also seeing the benefits of building up Panalyst, our in-house database of analyst firms’ users. This year we’ve been less reliant on invitations from analyst firms and have been able to really improve our reach into the end-user market, especially in North America.

More from Duncan Chapple

AR institute prepares meeting, adopts new logo

The IIAR has been making steady progress over the summer. So far...
Read More


Comments are closed.