Early surprises in the 2015/16 Analyst Value Survey

We’re past the half-way mark in the Analyst Value Survey, and the results we have so far are fascinating. The survey is well over the number of responses it had in 2013. We’re already able to see some strong trends.

The most striking trend is the growth of the market, especially on the end-user side. Much of this growth is squeezing traditional analysts firms, which face not only freemium upstarts like HfS and 451, but also business consultancies like KPMG (which bought EquaTerra) and Deloitte (which owns Bersin). Both of those firms are being used much more widely, and we’re interested to see what will happen with Prophet’s Altimeter.

But we’re also seeing, even more strongly than last year, that people are using more analyst firms than they were.

The survey is still open, at analystvaluesurvey.com and we encourage you to share the address and invite your contacts to take the survey.

That said, we’re also seeing the benefits of building up Panalyst, our in-house database of analyst firms’ users. This year we’ve been less reliant on invitations from analyst firms and have been able to really improve our reach into the end-user market, especially in North America.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.

There are 6 comments on this post
  1. September 14, 2015, 11:18 am

    Long live the freemium model!

  2. September 14, 2015, 11:52 am

    Long live the #disruptalyst !!

  3. September 14, 2015, 5:24 pm

    Hi, Duncan, nice to read we (HfS Research) are mentioned yet again by our clients! Freemium isn’t disruptive, it’s the way forward for the analyst industry, much of which refuses to break out of its stale model. If people stop reading research and genuine insights, we might as well all pack up and go home now, so let’s promote what we do, not hide it!

  4. September 15, 2015, 10:51 pm

    […] Chapple, writing for Influencer Relations, (Early Surprises in the 2015/16 Analyst Value Survey), reports on strong trends being seen as the survey is now past the half way mark. The Analyst […]

  5. September 16, 2015, 8:15 am

    […] main man who tracks the influencers, Duncan Chapple, gives us a little sneak preview into how this year’s Analyst Value Survey is chugging along, with several hundred research buyers […]

  6. October 15, 2015, 3:01 pm

    […] Early surprises in the 2015/16 Analyst Value Survey […]

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