Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them.
ALLAN McLENNAN
BACKGROUND:
I am the Chief Executive, Global Market Technologist/lead IP streaming analyst for the PADEM Media Group, a media technology, market advancement consulting firm near San Francisco and have been a part of the global streaming media, education, data intelligence and connected device revolution for 25+ years worldwide. Over these years I have been fortunate to have hands-on experience that I bring to my opinions as a C-suite senior market growth executive and industry analyst where I am pleased to have my opinions covered in global publications, spoke around the world at events and worked with extraordinary companies, inventors, scientists, technologists and accomplished executives and high performing companies. I have developed/deployed services on five continents/17 countries to hundreds of millions of households and screens, from the first global streaming IP video service; founding president of US publicly traded data analytics firm RENTRAK’s AMi division to contributing to an upcoming Family Education Engagement Streaming Television Network. Additionally, I am active in the Academy of Television Arts and Sciences (EMMY’S); Producers Guild of America (PGA); SMPTE (Society of Motion Pictures Television Engineers), and sits on Boards for IET (Institute of Engineering & Technology)/London; CEI (Center of Educational Innovation – NYC); Advisory Board of RightsTrade/LA (global film/television licensing marketplace); holds an MBA in International Strategy (team/behavioral economics); speaks on media ecology-related topics worldwide; and is a guest lecturer at Stanford Graduate School of Business.
HOW DID YOU GET INVOLVED WITH THE ANALYST INDUSTRY?
Over years of briefing reporters and analysts, I found myself asking more and more questions of the analyst’s which led to my opinions being picked up in the media and then taking meetings with key analyst firms to lead discussions around technology’s market impact, particularly in the UK. This led to generating market reports and quotes for outlets on subjects becoming a known contributor to the current as well as upcoming market needs and future direction.
WHAT MADE YOU WANT TO GET INVOLVED WITH AR?
Disagreement with many of the reports and opinions that were expressed in the media. As mentioned I had the opportunity to sit down with the analyst teams and found that true, hands-on experience led to a more embraced and acceptance of my opinion
WHAT MAKES AN EXCELLENT INDUSTRY ANALYST?
I appreciate and respect the amount of work and background it takes to give an unbiased opinion and statement as am a part of key group of smart, experienced analysts in the global IP streaming Media technology community that have invested years in the evolution of a category to provide a rounded and hopefully insightful review that can help lead decisions. From these years of being involved and contributing I have found that it is better to provide experience-driven insight versus just an opinion which I believe is what makes a strong analyst.
HOW IS THE INDUSTRY CHANGING/ HOW HAVE YOU ADAPTED DUE TO COVID-19?
Yes. The industry is changing considerably. Analyst opinions will in fact have a greater impact in helping. I am noticing more of an accelerated engagement period due to the virtual means of interacting
WHICH INDUSTRY ANALYSTS SURPRISE YOU?
Only a couple: Michael Goodman’s (Strategy Analytics) a friend and someone I enjoy discussing/debating things with. Another one is Goran Nastic of CSI Magazine;
